Keith of Brothers in Cards joins ‘The Chase’

By David Yarger

Co-Host “The Chase”

Happy hump day everybody! Another Wednesday is in the books and what a loaded episode we had. 

Today, on top of all the releases and news in the hobby, we welcomed Jonathan Keith from Brothers in Cards to talk about the industry. Keith’s Brothers in Cards is a subscription hobby box program where the business sends you hobby packs with the possibility of getting high-end packs, without paying high-end prices.

Keith began collecting as a young kid with his brother but stopped as he got older. When he was in college, he got married and his mother said his cards needed to go from her place, but his wife also said the cards couldn’t take space at their place, he said with a laugh. So, Keith began trying to sell off his old collection, but eventually fell in love with the new stuff. 

Eventually, Keith was selling his cards for gas money in college and also began going to card shows, before he eventually started a Facebook group and Brothers in Cards was grown. 

Additionally, before getting into the hobby as a full-time gig, Keith was a math teacher, so he said being a math whiz has truly helped him with his business. 

“There’s benefits to that, if you’re going to invest in guys, you do your research. I love the research part of it,” he said. Keith added that his partner, Andy, also taught math and said, “It’s our edge, especially with Packs Plus Program.”

For the program, Keith said they have several formulas involving factors such as hit percentage, price points and more that help them create the most optimal products.

“The math side of me comes out every month when I’m building the lineups for our program,” Keith said. 

As far as the future of subscription hobby boxes, Keith said there were six programs in the industry and now he believed there’s only two. 

“I think our goal is to get into a lot of card shops. We’re always looking to give them product and get our name out there. But in terms of subscription model and what we do, we’re really focused on finding families. We enjoy opening our boxes with our kids, we have some shop owners that do the same thing with their kids,” he said. 

Touching on the focus on families, Keith mentioned it’s extremely important to BIC that they keep it affordable and fun for everyone. 

Fun fact about Keith: he actually knows Minnesota Vikings quarterback Kirk Cousins from his time playing quarterback in college!

To see the whole interview with Keith, click here!

And, of course, to check out more on Brothers in Cards, visit their website!

Also on “The Chase” …

Stay tuned for next Thursday, as “The Chase” will host NHL Hall of Famer Dominic Hasek on the set for an Ask Me Anything segment!

Yes, you heard it right! Just like we did with Leaf CEO Brian Gray and just like we did with Dave and Adam’s CEO Adam Martin, you the peeps can send in questions to ask the dominator. 

The topics are endless – who had the hardest shot he ever faced? What was his favorite NHL memory? Did he collect!? – the floor is open!

To send in your questions, email [email protected] or slide in our DMs on Instagram or Twitter!

Additionally, on the show, we ripped First off the Line (!!) 2022/23 Chronicles Draft Picks Basketball and had quite the array of hits. 

The autos included Cole Swider out of Syracuse and a patch auto of Wendell Moore Jr. out of 99. 

On top of the autos, there was a cracked ice parallel of Christian Braun number two (college jersey number) out seven, a Tools of the Trade tri-patch of Shai Gilgeous-Alexander out of 99, threads of Walker Kessler and Shaedon Sharpe and numbered and base rookies of players such as Paolo Banchero, Sharpe, Jeremy Sochan, Jabrari Smith Jr., Benedict Mathurin and Ochai Agbaji. 

To enter, comment on the YouTube video who you feel will win the NBA Rookie of the Year this season. A winner will be announced on Friday’s episode of “The Chase.” 

For more information on everything Dave & Adam’s Card World related, visit dacardworld.com or visit all the social media platforms here.