Upper Deck Announces “Exquisite Experience”

Upper Deck has announced a unique experience for five lucky collectors. See the program’s press release below:

Find a golden ticket and win the opportunity to build your own pack of 2007-08 NBA Exquisite

Carlsbad, CA – (January 23, 2008) – When 2007-08 Exquisite Basketball arrives in stores this summer, collectors will be blown away by how far the product line has come over the last five years and how exciting the content has become. Five lucky collectors from the US or Canada will get an early preview of the set like no collector has ever experienced before through Upper Deck’s new program called “The Exquisite Experience.

One golden ticket will be randomly inserted into 2007-08 NBA SP Authentic (releasing Feb. 13), 2007-08 NBA UD Black (releasing Feb. 27), 2007-08 NBA SP Rookie Edition (releasing mid-March), 2007-08 NBA UD Premier (releasing early April). A fifth golden ticket will be awarded through a no-purchase-necessary program. The five lucky winners will receive airfare and accommodations to attend the packout of 2007-08 Exquisite Basketball this summer.

Not only will they get a behind the scenes look at this year’s release that will include some of the most anticipated Kevin Durant rookie cards of the year, but they will also have an unprecedented opportunity to create their own pack of cards. Winners will be given five minutes to create their own pack according to the set ratios in place for the product. So while they will not be able to make their pack full of 1/1 cards, they will be able to select the players and inserts they want in their packs in line with those ratios.

“Our ultimate goal is to bring collectors closer to our products and the sports they love, said Chris Kollmeyer, Upper Deck NBA brand manager. “‘The Exquisite Experience’ is another innovative and exciting way to give collectors an opportunity to see the large undertaking we go through for packing out a product this important. The other thing winners will enjoy is just how awesome it is to see all of these cards in one place for that brief time before they all are packaged and sent out. It’s the type of behind-the-scenes type of experience that any hardcore collector would salivate over.