NHL & NHLPA Agree to Long-term Extension with Upper Deck

On October 25th, 2021, Upper Deck announced that the National Hockey League Players’ Association (NHLPA) and the National Hockey League (NHL) agreed to a long-term extension of their licenses with The Upper Deck Company. Upper Deck will continue to be the exclusive licensed manufacturer of physical trading cards for the NHL and NHLPA. NFT trading cards will also be part of the assortment of NHLPA- and NHL -licensed offerings from Upper Deck in the future.

Upper Deck has maintained the NHL and NHLPA trading cards licenses since the 1990-01 season and is responsible for numerous innovations that have shaped the industry over the past three decades.

“Upper Deck’s focus has always been on creating the best experience possible for collectors,” said Jason Masherah, President of Upper Deck. “With our proven track record and omni-channel strategy, we are able to empower the end-consumer to engage with the hobby through whatever way they prefer, whether trading cards shops mass retailers, direct to consumer, or online. For now, and into the future.”

In conjunction with today’s announcement, Upper Deck is also unveiling the latest extension of e-Pack’s worldwide success with a new patent-pending NFT platform, Evolution. Upper Deck’s e-Pack platform released in 2016, allowing collectors to buy, trade and store collectibles at any time, from anywhere. Evolution is expected to launch this winter and will allow fans around the globe to collect and trade never-before-seen licensed NFTs. The NHL- and NHLPA-licensed trading card NFTs are expected to be available on the Evolution platform in the future.

Dave & Adam’s is a proud authorize internet retailer for the Upper Deck Company, and carries an extensive lineup of Upper Deck trading cards that can be found here.